Jeans 80s new. What jeans were worn in the USSR. e years: pipes

You can say whatever you want about Soviet trade and powerful, but very light industry. But let's remember the story with jeans... It is unlikely that anyone from today's generation will be able to understand what the conversation is about. But each of those who were born in the 50-70s will immediately understand what it is about.

Jeans broke into our country in 1957 - then the World Festival of Youth and Students in the USSR opened the iron curtain. It was at that time that numerous overseas guests left in Moscow not only babies of various skin colors, but also the fashion for jeans.
However, the real jeans boom was still far away - only rare lucky ones could get the longed-for trousers: actors, diplomats, athletes, as well as sailors and stewardesses.
In addition, imported "denim" was declared an ideological weapon of decaying capitalism. On a par with rock and roll and Voice of America! Therefore, jeans were not sold in ordinary stores or markets. They could only be bought from black marketeers, petty speculators who resold them at crazy prices. For which sometimes received to the fullest.
In 1960, speculators Rokotov and Faibyshenko received capital punishment in a case involving the sale of jeans. The last words, which popular rumor put into the mouths of the punished, sounded symbolic: "And yet, jeans are the best clothes."
The fact is that jeans in the USSR were not just fashionable pants, they meant EVERYTHING. That is, everything else you just could have been completely ordinary, but if you had jeans (only necessarily “branded”), then you were already at the height of fashion. And the girls stared at you more than at your friends. Yes, and you yourself felt more beautiful, and luckier, and even smarter than others.

Jeans were a real fashion standard. Moreover, it cannot be said that this fashion was distinguished by at least some variety. Jeans had to meet several requirements: they had to “stand up”, it was possible to get into them only with soap, the color of the jeans was exclusively blue.
The most important property of branded jeans of those years is "they had to rub." Simply put, the distinguishing feature of high-quality jeans dyed blue with indigo dye, the citizens of the USSR considered their ability to wipe. That is, the most fashionable Levi's and Montanas had to lose their original blue color and take on the appearance of long and carelessly worn pants.
By the way, whether the pants are “wiped off” or not, it was checked very simply when buying - with a drooling match. She rubbed on denim. A blue match meant that “everything is OK” with the pants. The fact is that instead of a real “company”, they tried to slip something incomprehensible to us: some kind of Bulgarian pants of the Rila brand, Polish, Yugoslav, Indian ...

Once upon a time, even by a special decree of the Council of Ministers in Moscow, at the “working clothes” factory, they began to produce their own jeans. But, even if sometimes the cut and the fabric of such pants had something in common with jeans, they still could not even approximately match what we put into this concept - they did not rub! The paint on the fabric kept remarkably well and did not want to disappear either after the experiments with "Whiteness", or even after some desperate daredevils tried to rub it off with a red (namely red!) brick.
There was a story that in order to produce Soviet jeans, only the corresponding GOST was missing. Allegedly, it was impossible to produce trousers that were dyed with a relatively unstable dye, but it's hard to believe.

But it was considered real chic to have “genies” (it used to be called them that way) of three companies: “Levis”, “Wrangler”, “Lee”. Moreover, it was possible to distinguish them from each other only if you specifically carefully consider what kind of label is on the back right pocket of the happy owner of such fashionable pants?
But true connoisseurs knew the color of the labels, and the color of the threads, and where and which brand of riveting. Branded pants aged artificially. There was no time to wait for the jeans to grow old on their own, therefore, extra years were thrown right at home. Bricks, pumice and wooden blocks were used.
Of course, there were a dozen more firms that were even harder to get, something like Montana, Wild Cat, or something even more exotic (Jordan, Super Jordan and Silver Dollar). They were considered exotic precisely because they were more decorated, therefore they were often perceived more as feminine. And a real man had to get himself something from the already named trinity.

By the way, about "getting" - it was not so easy to do. First of all, jeans, especially branded ones, needed money. And their cost reached 200-300 rubles, which is even more than the average monthly salary.
In order to beg that kind of money from their parents, the three-year-olds promised to finish the year without threes, and the excellent students promised to finish the music school without fours. Those who were more conscientious, or who could not get that kind of money at home, worked in the summer at vegetable bases, harvesting strawberries and other simple jobs that schoolchildren were allowed to do.
Of course, the cost varied in different cities. So in the port cities from the sailors it was possible to buy the same “Lee” for a hundred and twenty. But usually everything was bought up by wholesalers in the bud. And then calculate for yourself - transport, sales, risk, and so on. Therefore, I had to look for 180-200 rubles.

But even if you found the money, then after that you had to find the jeans themselves! And it's not so easy. It is only in a bad movie that the swindlers themselves almost crowd around a potential buyer. In reality, such a crowd could be surrounded only in order to cheat.
For example, after such a purchase of a house, it could turn out that for some reason you bought only one leg, although you considered exactly two (there was a very popular method of deception). Therefore, if the transaction took place between strangers, both were afraid.
Not only was it difficult to buy them, but it was also difficult to find pants in your size. Therefore, they grabbed what was: if it was long, they sewed it up, if it was small, they stretched it. I heard that in order to fit into jeans two sizes smaller, the girls worked wonders. “Armed” with soap and faithful girlfriends, they climbed into the bath, soaped themselves and, at the cost of incredible effort, pulled them over themselves. Then they wore it without taking it off, and after a couple of days the long-suffering trousers sat like a glove.
Yes, they didn’t go over the deficit - what kind of jeans they managed to get, they went in such.

But after you became the owner of such pants, you began to feel like the coolest person in the world. Even despite the fact that there was no such thing as "cool" at that time. And even if you only pulled on your jeans with the help of two friends (something like that happened), then all the same, they themselves and you were the best in the world in them! Because those were your first jeans.
But buying the “right” jeans is not all. I don’t know where, but it was customary for us to sew a half of a copper “lightning” on the bottom of each leg. It turned out such a short copper fringe from below. This was considered the “finishing touch” - and it seemed to prevent the “fraying” of the trousers.

In the 1980s, denim jeans came into fashion. In stores, these pants have not even been heard. But Soviet citizens invented a thousand recipes for making new items.
To make some Indian jeans look like a fashionable "varenka", they were boiled with bleach, pulled with rubber bands to create a pattern, or tied in a knot, beaten off with white bricks, rubbed with pumice, boiled with soda and bleach, and then washed in a washing machine together with stones.
But what about the state? This is not to say that it did not notice the problem at all. Noticed.
And even reacted in its own way - fought. For example, students in jeans were not allowed into school. In state institutions, the personnel departments, especially the "first departments", looked askance at the local "cowboys" - it happened that a love for bourgeois pants crossed out a person's future career.
And on the radio every Saturday, the famous poet fought with jeans as a manifestation of an alien lifestyle. True, evil tongues said that this did not at all prevent him from bringing from the States to his beloved offspring those very cowboy trousers with which he frightened others.
It must be said that jeans themselves, as a kind of comfortable pants, were never ridiculed in the USSR. Probably because the cartoonists themselves dreamed of them. The characters were ridiculed.

When the fight against a fashionable and comfortable type of clothing suffered a crushing fiasco and it became clear that not only young people, but also middle-aged people liked tight trousers, the authorities decided to legalize the situation, at the same time depriving it of its hated pro-American connotation. Large batches of Bulgarian "Rila" jeans and Indian jeans of an unknown brand were purchased.
After the 1980 Olympics, held in Moscow, jeans were also produced in the USSR. The first factory-made Soviet jeans were made from Indian fabric and were called "Tver". But these pants were similar to jeans only in the color of the fabric. And although lovers of nostalgia remember these Soviet jeans with warmth, they were still tough, uncomfortable and not practical.
Nevertheless, some managed to tear off the label and button with the inscription “Tver” from them and replace them with a “branded” label. Thus, it was possible to buy Soviet jeans in a store for 30 rubles and sell them on the market for 100 as branded ones.

The boy grabbed the wire with his hand.
Dad bent over a pile of coals:
"Where are these jeans for two hundred rubles?"

I'm on horseback today
Happiness smiled at me:
I'm wearing new jeans
I look down on everyone -
I am fashionably dressed
In finely ribbed velvet!
foreign stamp
Speaks for everything:
Whose product and whose country -
The company is visible!

I went out in class to the blackboard.
Got up. I stand with a chalk in my hand.
And the teacher squints his eyes:
- What's happened? "You ist das?"

Really, whispers the class,
It is not clear, "vas ist das"?
It's an import! First grade!
Ivanov is dressed like a lord!

Only Puzikova Lada
She whispered: - Ivanov,
What do you need in the world
Besides imported pants?

Jeans were not just clothes for a Soviet person. It was a symbol of freedom and success. Not everyone could afford to buy branded denim. They saved up for jeans, they speculated, they went to jail for them.

Sailors-festivals

The first jeans appeared in the USSR in the 50s. The official start date of the "denim fever" can be considered 1957, when the International Festival of Youth and Students took place in Moscow. It was then that the Soviet people joined the denim. Since that time, jeans have become not just clothes, they began to symbolize everything that was not in the USSR, they became a simulacrum of the cherished freedom. You could walk in anything, but if you had branded jeans in your wardrobe, it means that life has developed. They fought with jeans, they were banned, for wearing the "capitalist infection" they could be expelled from the institute and from work.

However, these measures only fueled interest in the "forbidden fruit". Sailors, children of diplomats, and pilots were the first to wear jeans. They brought jeans from abroad, often they had to carry them literally on themselves, putting on several pairs under wide trousers. Somehow even Leonid Tyagachev got caught on such "smuggling". Jeans later became associated with hippie culture. Stripes were attached to them, triangles of fabric and strings were sewn into the legs, fashionable flares were made from jeans. It was anti-system, it was cool (although such a word was not yet known in those years).

scuffs

The most important unofficial sign that distinguishes the real "company" from the counterfeit was that the real jeans were worn out from wearing, scuffs formed on it. When they chose jeans, they checked them for firmness with a wet match - they ran it over the fabric. If the match turned blue, it meant that the jeans were real. If not, counterfeit. Of course, this method of verification was frankly wrong, since real denim was determined not at all by a bad dye, but by the fact that denim (from the French "from Nimes") had dyed outer threads, but not inner ones. It is because of this that scuffs appear on jeans from long socks. The longer you wear them, the more valuable and unique they become. Soviet jeans, of course, did not stain matches. GOST standards did not imply the use of cheap dyes. But the "guild workers" for this "quality check" adapted to paint the jeans with easily washable paint, and also learned to specially age the jeans with pumice.

fartsa

Soviet propaganda made the swindlers almost the main enemies of the Soviet trustworthy person. For their activities, they could not only be subjected to public ostracism, but even go to jail. In 1961, the scammers Rokotov and Faibishenko were sentenced to death. One of the charges was "gips speculation". However, forbid, do not forbid, but the black marketers did their job, and in order not to have serious problems with the law, they often did not resell the rare goods, but exchanged them for something else, no less scarce. Barter in kind was not banned in the USSR (unlike foreign exchange transactions).

Fartsovschiki were the first "sharks of the free market" in the USSR. Regular buyers knew them by sight, the traders themselves also "scanned" the crowds in the markets, near hotels, train stations in search of wealthy people. Many well-known businessmen (from Tinkov to Aizenshpis) were engaged in fartsovka jeans. It is interesting that the story of Rokotov and Faibishenko's denim farts has been continued in our days. In memory of them, Rokotov & Fainberg jeans are produced in America.

Varenki

Jeans in the USSR began to be boiled not because people liked to breathe the smell of whiteness, and not even because spectacular divorces were obtained from cooking. The main reason for the washing of jeans was the same deficit. There were not enough "firms" for everyone, and wearing Soviet jeans, which desperately did not want to be worn out and become like foreign denim, was not serious. Then the technology of cooking came to the aid of Soviet teenagers. Its essence is simple. Because of the bleach treatment, there were stains on the jeans.

How it's done:

1) We twist the jeans and tighten them with elastic bands and all kinds of clips (very tightly and often not worth it, because otherwise there will be few divorces).

2) Pour whiteness into warm, but not boiling water (about 1 cup per 5 liters).

3) We lower the twisted jeans into the water and boil for 15-20 minutes.

4) We rinse the newborn "dumplings" several times and admire the work. P.S. Observe safety measures: use gloves and open the windows.

Cult

The most popular brand of jeans in the late USSR was Montana. Although such a label does exist in Germany (registered in 1976), the origin of the Soviet "Montana" is disputed by fashion historians. Most likely, our "Montana" was sewn by the same "guild workers" somewhere in the south of the USSR, and then entered the market. The "chip" of Montana was that they could literally be put in a corner. Also popular brands were "Levis", "Wrangler", "Lee". They were not cheap, from 100 rubles.

Those who did not have enough money for them could buy Indian or Polish jeans. Their quality was different from the "firm", but the pairing of labels reconciled fashionistas with reality. In the late 80s, Soviet jeans "Tver", "Vereya" began to appear on sale, but their quality left much to be desired. However, they were not sewn from denim. But the so-called "self-string" flourished - skilled craftswomen could "pile" almost branded jeans from denim right at home.

Jeans were not just clothes for a Soviet person. It was a symbol of freedom and success. Not everyone could afford to buy branded denim. They saved up for jeans, they speculated, they went to jail for them.

Sailors-festivals

The first jeans appeared in the USSR in the 50s. The official start date of the "denim fever" can be considered 1957, when the International Festival of Youth and Students took place in Moscow. It was then that the Soviet people joined the denim.

Since that time, jeans have become not just clothes, they began to symbolize everything that was not in the USSR, they became a simulacrum of the cherished freedom. You could walk in anything, but if you had branded jeans in your wardrobe, it means that life has developed.
They fought with jeans, they were banned, for wearing the "capitalist infection" they could be expelled from the institute and from work. However, these measures only fueled interest in the "forbidden fruit".
Sailors, children of diplomats, and pilots were the first to wear jeans. They brought jeans from abroad, often they had to carry them literally on themselves, putting on several pairs under wide trousers. Somehow even Leonid Tyagachev got caught on such "smuggling".
Jeans later became associated with hippie culture. Stripes were attached to them, triangles of fabric and strings were sewn into the legs, fashionable flares were made from jeans. It was anti-system, it was cool (although such a word was not yet known in those years).

scuffs

The most important unofficial sign that distinguishes the real "company" from the counterfeit was that the real jeans were worn out from wearing, scuffs formed on it. When they chose jeans, they checked them for firmness with a wet match - they ran it over the fabric. If the match turned blue, it meant that the jeans were real. If not, it's counterfeit.

Of course, this method of verification was frankly wrong, since real denim was determined not at all by a bad dye, but by the fact that denim (from the French "from Nimes") had dyed outer threads, but not inner ones. It is because of this that scuffs appear on jeans from long socks. The longer you wear them, the more valuable and unique they become.
Soviet jeans, of course, did not stain matches. GOST standards did not imply the use of cheap dyes. But the "guild workers" for this "quality check" adapted to paint the jeans with easily washable paint, and also learned to specially age the jeans with pumice.

fartsa

Soviet propaganda made the swindlers almost the main enemies of the Soviet trustworthy person. For their activities, they could not only be subjected to public ostracism, but even go to jail. In 1961, the scammers Rokotov and Faibishenko were sentenced to death. One of the charges was "gips speculation".

However, forbid, do not forbid, but the black marketers did their job, and in order not to have serious problems with the law, they often did not resell the rare goods, but exchanged them for something else, no less scarce. Barter in kind was not banned in the USSR (unlike foreign exchange transactions).
Fartsovschiki were the first "sharks of the free market" in the USSR. Regular buyers knew them by sight, the traders themselves also "scanned" the crowds in the markets, near hotels, train stations in search of wealthy people. Many well-known businessmen (from Tinkov to Aizenshpis) were engaged in fartsovka jeans.
It is interesting that the story of Rokotov and Faibishenko's denim farts has been continued in our days. In memory of them, Rokotov & Fainberg jeans are produced in America.

Varenki

Jeans in the USSR began to be boiled not because people liked to breathe the smell of whiteness, and not even because spectacular divorces were obtained from cooking. The main reason for the washing of jeans was the same deficit. There were not enough "firms" for everyone, and wearing Soviet jeans, which desperately did not want to be worn out and become like foreign denim, was not serious. Then the technology of cooking came to the aid of Soviet teenagers. Its essence is simple. Because of the bleach treatment, there were stains on the jeans.

How it's done:
1) We twist the jeans and tighten them with elastic bands and all kinds of clips (very tightly and often not worth it, because otherwise there will be few divorces).
2) Pour whiteness into warm, but not boiling water (about 1 cup per 5 liters).
3) We lower the twisted jeans into the water and boil for 15-20 minutes.
4) We rinse the newborn "dumplings" several times and admire the work.
P.S. Observe safety measures: use gloves and open the windows.

Cult

The most popular brand of jeans in the late USSR was Montana. Although such a label does exist in Germany (registered in 1976), the origin of the Soviet "Montana" is disputed by fashion historians. Most likely, our "Montana" was sewn by the same "guild workers" somewhere in the south of the USSR, and then entered the market. The "chip" of Montana was that they could literally be put in a corner.
Also popular brands were "Levis", "Wrangler", "Lee". They were not cheap, from 100 rubles. Those who did not have enough money for them could buy Indian or Polish jeans. Their quality was different from the "firm", but the pairing of labels reconciled fashionistas with reality.
In the late 80s, Soviet jeans "Tver", "Vereya" began to appear on sale, but their quality left much to be desired. However, they were not sewn from denim. But the so-called "self-string" flourished - skilled craftswomen could "pile" almost branded jeans from denim directly at home.

Although Levi Straus received a patent for the production of "strapless work overalls with pockets for a knife, money and watches" back in 1873, jeans reached the USSR only in the middle of the last century, when the Festival of Youth and Students of 1957 was held in Moscow, and in the USSR dudes appeared with black marketers, as well as a fashion for foreign names and clothes. But even then, the people did not immediately appreciate the new outfit, and only when in the early 70s jeans began to be worn everywhere by the Moscow foppish beau monde and the majors mowed like hippies, the denim wave first captured Moscow, and then spread throughout the Union.

Jeans soon became the subject of a cult - almost every person under forty strove to acquire them.

Do you remember your first jeans, those work trousers of American proletarians and other residents of a potential enemy of the USSR? I remember very well. These were Texas jeans, for which my parents did not spare 120 rubles and bought them for my 13th birthday. Damn, how I was happy with this gift! And I don’t care that they were too big for me - their legs had to be cut and narrowed a little. And it didn't matter to me that they were too wide in the waist - it was imperceptible behind the wide leather belt with a large badge.

Another thing was upsetting - they were too new: hard and unworn. And then I did something stupid - after listening to someone's advice, I took a brick and began to rub my knees with it to give the jeans the effect of "wear". Well, he finished it to the hole ... “These were your last jeans,” said the father, patting himself on the knee covered with a Wrangler, and he was mistaken.
I was lucky - I spent my childhood in the Crimea and I had many acquaintances of my father and acquaintances of his acquaintances, foreign sailors. Therefore, my parents (and then me) did not need to buy jeans from black marketers or go to Moscow, so that (if you're lucky) after standing in a long queue in Moscow stores, you can buy jeans of an incomprehensible size and "company" (or even worse, Indian or Polish).

I was also saved from the danger of running into fake jeans, which were then in full swing in the underground market of "guild workers" (however, it was difficult not to distinguish them from real ones). Or buy half-legs sealed in a transparent bag from fartsy (there was such a “kidok” then). Or wear the first Soviet Tver jeans, which looked like jeans only in color. Soviet craftsmen sometimes bought these jeans at a department store for 30 rubles apiece, then ripped off the label and sewed some fashionable “label” in its place and changed the button. After that, they “pushed” it at the “flea market” for 120 rubles, passing them off as branded ones.

No, my familiar sailors willingly brought jeans of the right size and ordered company (although customs limited the sailors, allowing the import of no more than three pairs of jeans, they managed to smuggle the right amount of them in all sorts of ways). And by “pushing to the left” the heels of the clothes brought by the sailors for sale, one could earn money for new jeans for oneself (at that time in the Union everyone who had such an opportunity was cheating). The prices for jeans were as follows: the initial price on the black market started from 150 rubles. and reached 220 in the Caucasus, but buying them from the seller himself, who brought these jeans from abroad, cost 120-130 rubles without intermediaries.

Therefore, then I had a lot of different jeans: "Lewis", "Montana", "Lee", "Rifle" - "classic" and corduroy (black and brown). And there were denim shirts. And the Wrangler denim suit I love (my favorite denim company), which I brought in 5 years before the holes and trimming of the sleeves on the jacket and the legs under the shorts. But sometimes, having worn jeans for a year, I sold them for the same price as I took, and sometimes it was a little more expensive.

“But times have changed - they have changed completely” (c) Chizh, and “classic” jeans began to go out of fashion and our lives. First, there were “varenki” and “pyramids” from Turkey, and then (so that they would not be rubbed with a brick) jeans treated with chemicals to look “worn” from Hong Kong and other Asia. But the good old "genies" could still be found and I preferred to wear them.
And then the “ordinary” jeans disappeared altogether, and I only had to dream of acquiring the “Statovskaya” “jeans” of my youth - classic cut, dark blue, dense, orange stitching, a button like an old coin, and a leather label. Not narrowed and not flared, but straight from the knee, being new - as hard as cotton, without any "bells and whistles", not chemically treated to artificial abrasion, but so that they themselves rub in the right places during wear (on the knees and on the ass) pleasant sky-blue color, gradually losing its rigidity. And on the front pockets, so that this wear would give rise to nice folds that would straighten out when you put your hand in for a lighter or money. So that after chewing a match, you can rub your jeans with it and the end of the match would get a blue coating.

Jeans in the Soviet Union were a forbidden fruit, and therefore especially sweet, fashionable and hard to get. They personified freedom itself, that mysterious and forbidden secret hidden from the Soviet people by the Iron Curtain.

In the USSR, jeans were not sewn in factories, they were not sold along with other things in stores. People invented them, imported them, bought them up and altered them.

We have collected four interesting facts about jeans in the era of the Soviet Union.

Fact one: Jeans were smuggled!

The eighties, the peak of fashion for jeans, and getting jeans for oneself was an extremely difficult task, of course, because they were secretly imported into the union, under pain of imprisonment.

Sailors, athletes, actors wore jeans, everyone who traveled abroad tried to come home with jeans on themselves and for sale, it was possible to earn very decent money on jeans.

And if more than one pair of jeans was found at customs in a suitcase, then the person was immediately declared a speculator, and this was oh, how not good in the Soviet Union.

So many managed to put on five or six fashionable pants at once in order to safely pass customs.

And the sailors, before arriving at the port, put on sailor trousers over a dozen jeans, which perfectly hid the truth.

And only through such tricks did overseas fashionable jeans fall into the expanses of the USSR.

In 1978, the coach of the USSR national team, Tyagachev tried to smuggle 200 jeans into the country. He hid them in boxes with ski boots, but the scam failed, unfortunately they were found.

Thanks to influential friends, the enterprising coach was able to avoid trial, but, alas, the jeans were confiscated, and probably, as was customary, they went to completely different people.

Fact number two: Jeans were very expensive.

A pair of jeans could cost about 200 rubles!

While the average salary in the union was 70-80 rubles, it turned out that not everyone could afford jeans.

Realizing the benefits, all sorts of cunning people, or, more simply, hucksters, figured out how to fool people and make good money at the same time. They bought imported canvas pants, repainted them, and sold them as branded jeans. Scattered such jeans as a rule at the moment.

Among the Soviet youth, brands were valued: Lee Riders, Levi Strauss and Wrangler: it was these labels that businessmen sewed onto products most often.

But the "coolest" jeans were of course "Montana", going out in such jeans was like climbing Everest or flying into space.

Very often, jeans were sold in closed bags, and if the buyer wanted to look into the bag and check his jeans, there was a cry “atas, cops” and everyone fled in a panic in all directions, because selling and buying jeans in the country was a criminally punishable matter.

Arriving home, the buyer, unfortunately, very rarely found jeans in his package.

It’s hard to imagine what students and schoolchildren didn’t go to, wanting to get the cherished jeans, graduating from schools and institutes with excellent marks, getting hired, unloading cars, wagons, and much more, in order to earn money or receive beautiful, fashionable jeans as a gift from their parents. .

Fact number three: Washed jeans are just super!

Real branded jeans were slightly worn.

These were worn by cowboys and beautiful ladies from the wild west. Western stars and fashionistas.

This is what everyone dreamed of.

Many spent hours tinkering with their "jeans" to create these scuffs, wet jeans scuffed with washcloths or bricks on their knees until the paint was wiped off.

With all these manipulations, the color of the jeans had to remain blue, a difficult task, but the Soviet people succeeded in everything.

Good jeans had to be oak, or as they said then, they had to "stand up". Tight-fitting jeans were especially appreciated.

Not everyone could fit into such jeans, they were wetted, zipped in a horizontal position, and they dried right on the body.

Buying jeans that fit was a stroke of luck beyond the real, so they took jeans even a few sizes larger.

We sat in a hot bath and waited for the fabric to sit down to the desired size.

Maybe someone else remembers, there were jeans that people called "varenki", yes, yes, we even boiled jeans. To get such a fashionable effect.

Fourth fact: The birthplace of our jeans, Odessa.

Domestic jeans came to the union from Odessa, since Odessa has always been a city of extremely resourceful and enterprising people, and besides, with access to the sea.

And it was in Odessa that the first underground factories for the production of jeans appeared.

Soviet jeans were sewn from smuggled fabric brought from abroad.

In the same way, all accessories for fashionable pants were secretly imported.

Such jeans cost less than branded ones, but Soviet people bought them less willingly, although they were sewn, they say, not even badly.