What is business? What is Business Why Not All People Take Network Marketing Seriously

Permeating all her institutions.

Entrepreneurship can be done in different areas. In addition to general entrepreneurship, social and technological entrepreneurship is distinguished. Sources of start-up capital for starting a business can be: loans (debt financing - in a bank or from friends), gratuitous assistance (grants or subsidies), investments (venture funds or business angels - equity financing). In addition, there are government and public organizations, technology parks and business incubators to help start-up entrepreneurs. However, entrepreneurship is not easy, and most new businesses fail.

Entrepreneurship Research

Ludwig von Mises, Friedrich August von Hayek and other representatives of the Austrian school of economists, as well as the American economist Joseph Schumpeter, did a lot to understand the nature of entrepreneurship. By definition of the latter, an entrepreneur is a person trying to turn a new idea or invention into a successful innovation. In particular, entrepreneurship is a force of creative destruction operating in markets and in manufacturing, while simultaneously creating new products and business models. Creative destruction ensures dynamic and long-term economic growth.

Forms of entrepreneurship

• Private
• Collective
• State
• State unitary

Types of entrepreneurial activity

• Production
• Financial
• Insurance
• Agrarian
• Services sector
• a commercial

Business benefits

• Profit availability.
• Self-management, job satisfaction and greater freedom of action.
• Opportunity to hire employees offering better working conditions.
• The economic development of your region.
• Using local resources for own needs and export.
• Healthy competition that leads to improved quality of goods and services.
• Production of previously absent goods and services.
• Market development.
• The introduction of new technologies and an increase in labor productivity.
• Support for new developments.
• Business development.
• Providing a field of action for talented and proactive people who would otherwise leave the region.
• Respect in the community.
• Tax incentives.

see also

• IT Business
• Entrepreneurship Council under the President of the Russian Federation
• Obstruction of legal business or other activities

Links

• WebInsight (a tool for identifying fraudulent companies and persons) is a search service for the invisible part of the Internet, namely, according to documents of the Federal Tax Service, FSSP, Pension Fund, FAS, Labor Inspection, Federal Reserve System, Emergencies Ministry, Arbitration Court, Ministry of Internal Affairs, FSB, as well as documents of law enforcement, control and supervisory bodies of the CIS countries: Ukraine, Uzbekistan, Kazakhstan, Belarus.

• Oliver E. Williamson Economic institutions of capitalism. = The Economic Institutions of Capitalism // Lenizdat. - 1996.

Notes (edit)

Wikimedia Foundation. 2010.

See what "Business" is in other dictionaries:

Commerce, production; business, undertaking, business, trade, operation, venture, gesheft, entrepreneurship, firm Dictionary of Russian synonyms. business see enterprise 1 Dictionary of synonyms of the Russian language. Practical guide. M .: Russian language ... Synonym dictionary

Commerce? It’s very simple. This is other people's money. Alexander Dumas's son Business is a combination of war and sports. André Maurois Business is the art of extracting money from someone else's pockets without resorting to violence. Max Amsterdam Business is often something like ... Consolidated encyclopedia of aphorisms

business- doing an action business develops a change, a business entity to engage in an action, an indirect object to conduct a business action, to continue doing a business action to engage in a business action, an indirect object to make a business existence ... Verb collocation of non-subject names

business- Economic activity that gives profit; any kind of activity that generates income, which is a source of enrichment. [GOST R 53114 2008] business (ITIL Service Strategy) A corporate entity or organization composed of some ... ... Technical translator's guide

Business, occupation, entrepreneurship, economic activity aimed at achieving certain results (making a profit). transactions, trading operations. business life, business circles, economic activities in general are different from ... ... Financial vocabulary

- [eng. business] commercial activity that generates profit; entrepreneurship, business. Dictionary of foreign words. Komlev NG, 2006. business (English business) economic activity that gives profit; transfer any kind of activity that brings ... ... Dictionary of foreign words of the Russian language

business- BUSINESS, um. Doubtful business, fraud. business in Russian (or business in our language) is deliberately unprofitable, unprofitable business. See also sharashkin's office ... eng. business case ... Dictionary of Russian argo

See Entrepreneurship Glossary of business terms. Academic.ru. 2001 ... Business glossary

- (from the English business business, entrepreneurship, entrepreneurship) proactive economic activity carried out at the expense of own or borrowed funds at your own risk and responsibility, setting the main goals of making a profit and ... ... Economic Dictionary

In Russian: they stole a box of vodka, sold it, and spent the money on drink. Zharg. pier Shuttle. iron. 1. About an unsuccessful, unprofitable business. 2. About absurdity. БСРЖ, 61. Lazhovy business. Zharg. pier Disapproved. Unsuccessful purchase. Maximov, 34 ... A large dictionary of Russian sayings

But sometimes they try to indicate the difference in values. In English, the word business used for all shades of concept meaning case.

Business is one of the main occupations in a market economy, a source of economic and social development of society. Covers manufacturing, commercial, consulting, banking and other areas of activity.

According to the number of employees, the volume of production, the conditions of activity, small, medium and large businesses are distinguished. The most massive type of business is small business: as a rule, it is a small enterprise that produces homogeneous products and occupies a small share in the market. In some countries, there is a system of state support for such a business, since it, by self-organizing, satisfies the daily small needs of people, while providing broad employment.

A person who positions himself as a businessman orients his actions towards creating an asset for himself, which, over time, will not cease to bring him income, regardless of the further activity of personal participation in it. He can be either only the owner of the enterprise, or also work in his own enterprise, or develop a partnership for himself with any convenient large enterprise in the field of management, marketing, finance, etc.

Business history

The British economist, 1974 Nobel Prize laureate in economics F.A. Hayek (1899-1984), took a fresh look at this problem. In his opinion, the essence of entrepreneurship is the search and study of new economic opportunities, a characteristic of behavior, and not a type of activity. In the future, it continued in classical theories and the latest concepts, reflecting the specifics of the development and functioning of social and economic systems.

Classical School of Political Economy(A. Smith and D. Riccardo). The English economists A. Smith (1723-1790) and D. Riccardo (1772-1823) presented the economy as a self-regulating mechanism. An entrepreneur, for the sake of realizing a certain commercial benefit and making a profit, takes risks, since capital investments in this or that business always contain an element of risk. Entrepreneurial profit is, according to Smith, the owner's compensation for the risk. He characterized this with the concept of "economic man", which corresponds to the characteristics of rational (reasonable) behavior. Another author, D. Riccardo, saw in business an absolute, eternal and natural mode of production, and considered entrepreneurial activity as an indispensable element of effective economic management.

Marxism... According to the studies of the German scientist Karl Marx in his work "Capital", the basis of profit is surplus value, which the entrepreneur appropriates in the form of the result of the "work" of his capital, and does not buy from the worker. Therefore, business is a contradictory phenomenon, capable of generating and giving rise to various conflicts in society, and thus it acts as an undesirable component of people's lives in general.

Advance capital theory... It is the opposite of the previous point of view. According to her, an entrepreneur risks paying wages to workers and buying new raw materials, while not yet selling his products.

Institutionalism... The institutional direction of economic thought took shape in the first decades of the 20th century. (T. Veblen, J. Commons, W. Mitchell). They represented three major areas: socio-psychological, socio-legal and institutional and statistical. According to this approach, industry and business are a dichotomy (the first is the source of change and progress, and the second is the factor that opposes it).

Types of business

Manufacturing business

Industrial business is implemented within the framework of specific production structures (mainly within the framework of non-state enterprises) that perform a particularly important function in society. They produce material and spiritual benefits that are used by both individuals (consumer goods) and legal entities (means of production).

Commercial business

Commercial business can be carried out through appropriate commercial organizations. These include commercial establishments - shops, supermarkets, commodity exchanges, etc. The sphere of their main commercial activity is the purchase and sale of various goods and services. The commercial business includes the procurement and intermediary activities of numerous organizations that buy goods from commodity producers, and sell them to trading establishments and derive their profits. The more intermediaries between producers and trade organizations, the more expensive the goods purchased by consumers are.

Financial business

Financial business is a special, independent area of ​​commercial business in which a specific product is sold and bought - national and foreign currency, securities (stocks, bills of exchange, bonds, etc.). In this business, money in the form of a loan is "sold" for a certain time to the buyer, who subsequently returns in full the entire amount borrowed from the lender and pays a certain percentage for the use of it. The latter is a kind of price for this product and provides the credit institution with a certain profit. Sale and resale of foreign currency, as well as securities, also belong to the field of financial business, where there is a subject of labor and its own finished goods, which bring profit to its owner, if the business is successful. Financial business is carried out through various organizations and institutions such as commercial banks, credit unions, investment and leasing companies, stock exchanges, insurance and trust companies.

Business by country

Business in Russia

The Civil Code of the Russian Federation (Civil Code of the Russian Federation) established the possibility of creating enterprises of various organizational and legal forms.

The Civil Code of the Russian Federation reveals the essence and content of the business:

• The meaning of entrepreneurial activity is to meet the needs of the population in goods and services;
• The satisfaction of needs is achieved through the use of property, the sale of goods, the performance of work or the provision of services;
• The driving motive of entrepreneurship, its goal is to make a profit;
• Engaging in entrepreneurial activity is an inalienable right of a citizen (here, not a permit, but registration is required);
• Entrepreneurial activity is proactive (an entrepreneur is not appointed, they become one);
• Entrepreneurship is not a one-time act, but a constant occupation, a systematic activity;
• Entrepreneurship is inherently risky. The risk here is due to the possibility of incurring losses for reasons beyond the control of the entrepreneur.

Notes (edit)

see also

Literature

• Vorobiev, EB History of business development in Russia and abroad: guidelines / EB Vorobiev; Yarros. state un-t them. P. G. Demidov. - Yaroslavl: YarsU, 2012 .-- 52 p.
• Chalavek and gramada: Entsykla. old times. - Mn: BelEn, 1998. ISBN 985-11-0108-7

How to start your business from scratch if you don't have the money and experience? Where can I find a working business idea for starting a project? What business to do to get the first profit tomorrow?

Hello dear friends! In touch, Alexander Berezhnov, entrepreneur and one of the founders of the business magazine HiterBober.ru.

Today we will talk about how to start your business from scratch. Is it realistic to do it at all? I answer unequivocally - YES!

Here I will describe the step-by-step technology for starting a business, and give examples from my own business practice, as well as tell about the experience of my entrepreneurial friends who started their own business without money and other material values ​​in the form of premises, equipment or goods.

You just have to study this material and apply the knowledge gained in life!

Ready? Let's go then!

1. Why is it better for beginners to start a business from ZERO?

Dear readers, this section of the article is very important! I sincerely advise you to study it carefully. I guarantee you won't regret it.

Here will be explained the key points for starting a business for newbies in terms of psychology of entrepreneurship.

Before starting a new project, be sure to think about what caused your desire.

Understand yourself and your motivation to start a business, and my little test, composed in the form of two blocks of different beliefs, will help you with this.

For example, a great way to start a business for a beginner would be selling popular, in-demand products from China.

Belief block number 1.

With what thoughts you should NOT open your business:

• How can you quickly earn a lot to pay off your debts?
• The idea that I have in my head will definitely work, but I need money to make it happen;
• Am I worse than others or what? Here is my neighbor doing business and everything will work out for me as well;
• I'm tired of these foolish bosses, tomorrow I quit and start my own business!

Yes, friends, business is more psychology than technology. I'll explain why a little later.

Belief block number 2.

Conversely, you are READY to start a business if you think like this:

• I am very good at doing business demanded by the "market" and on its basis I want to open my own business;
• I realize that in the beginning, large investments in business are very risky, and I can only invest free money in the business, but I will not borrow it, since the risk of losing money without experience in business is very high;
• My business takes a lot of time, and in order to develop it, I must have a cash reserve or a source of income until my project brings tangible income;
• Having started my business, I will no longer have bosses and supervisors who guided me in my work, and I need now to become a sufficiently organized person to act independently and achieve success in entrepreneurship.

If you are dominated by beliefs from block # 1, do not rush to get involved in a fight. Indeed, most likely, such judgments indicate the emotionality of your decisions and underestimation of the risks that arise when starting a business.

The beliefs prevailing in your head from block number 2 indicate that you fully understand what a business is and are going to take a responsible approach to its start and further development.

Above, I already wrote that business is mainly psychology and only then - technology.

Now is the time to explain why this is so.

The thing is that our internal "cockroaches" and delusions prevent us from starting our project.

Here are just a few of the myths that are holding back the start of successful projects:

1. A business cannot be opened without money and connections;
2. Taxes will gobble up all profits;
3. The bandits will take my business away;
4. I have no "commercial streak".

Surely you are familiar with all these fears of newbies. In fact, if you overcome them, or rather just score and don't think about all this nonsense, then your chances of success will increase MUCH!

You can prepare documents for registration of LLC and individual entrepreneur free of charge through the online service. At the exit, you will receive forms filled in without errors, which will remain to be printed and submitted to the tax authority. So you already at the first stage save your money and time, insure yourself against the refusal of the Federal Tax Service, without delving into the complex language of legislation.

2. Where to start your business so as not to burn out - 10 iron rules!

Then I bought 2 terminals for receiving payments. You yourself have probably used the services of such terminals more than once when paying for a mobile phone. But this business cannot be called open from scratch, since at that time (2006) I invested about 250,000 rubles in it.

So, friends, perhaps you know both successful examples of business projects and examples where entrepreneurs with their "brainchild" have failed.

By the way, basically everyone has heard stories of great successes, but it seems that it is not customary to talk about failures and it’s even embarrassing.

Like, here I am, a fool, a loser, broke, lost money, got into debt. What will we do? And now there is nothing to do, it remains to live on and step by step get out of this situation.

To prevent you from being in the place of this poor fellow, here are the simplest rules that will help you start a business with minimal risks and great chances for the success of the enterprise.

How to start your business from scratch and not go broke - 10 iron rules:

1. Never take loans to start a business if you have no experience;
2. Before starting a business, take off your rose-colored glasses and ask yourself the question: “What will I lose if I fail?”;
3. Be prepared for different scenarios, consider both the optimistic scenario and the pessimistic one;
4. Under no circumstances open a business with money intended for other strategic goals in your life (education of children, loan payments, medical treatment, etc.);
5. Carefully study the market and your opportunities, that is, the resources you have to start your own business;
6. Do not get involved with incomprehensible or "super profitable" projects that require serious investments;
7. If possible, talk to experienced entrepreneurs who are successful in business and take note of their advice;
8. Start a business in a field you are familiar with;
9. Plan upcoming actions in writing and clearly articulate each stage that you have to go through to achieve the goal;
10. Be optimistic and don't stop at the first difficulties!

3. How to start your business from scratch - 7 simple steps on the example of a fictional novice entrepreneur Vasya Pupkin

For clarity, I propose to go through all 7 steps of technology for organizing your business using the example of a fictional entrepreneur, let his name be Vasily.

This is the hero of our story who decided to start a business from scratch.

Step 1. Determine our value

Look, friends, I think you will agree that a business can be called the exchange of money for some value that you can give your customers, that is, solve their problem for money.

Suppose you are a good driver of a car or know how to make beautiful designs on a computer, or perhaps you have a talent for making crafts with your own hands - in all these cases, you have value that people are willing to pay for.

Let's get straight to the point and do a hands-on exercise to help you start your business from scratch:

Exercise:

Take a piece of paper and a pen, then write a list of 10 points, these are the skills that you feel better than others.

After this list is ready, consider what things you do well that you really enjoy doing. Maybe you are doing this now as a hobby.

The fact is that a person cannot do for a long time what he does not like, and business is a big creative process that requires versatility from you, willpower and dedication.

For example, as a result of this exercise, you came to the conclusion that you enjoy teaching, explaining, communicating with people and working with information, and most importantly, that you are good at it.

Then, by combining your talents, you can become a private tutor, consultant, or be successful in the network marketing industry.

This is a general principle.

So, there was Vasya ...

Vasily conceived to open a business, and he approached this task responsibly.

Vasya made a list of his favorite activities and compared it with what he does best.

Based on the results of the exercise, our hero decided that he would be engaged in computer design, since he has been working for several years in the company DesignStroyProject LLC in the city of Chelyabinsk, which develops interior design and then decorates the premises, according to a 3D project.

Vasily appreciated his strength and decided that he would become a private interior designer, he already had a number of completed projects, positive customer reviews and an impressive portfolio.

Vasya loved his job and sometimes even took it home, as the company had a lot of orders.

Even then, our hero realized that, in fact, he was engaged in entrepreneurial activity, only a company buys his services at a low price, and clients pay much more for the development of the design to the company.

Here Vasily realized that if he can find clients on his own, then he will not have to go to the office at all, and his initial investment in the business will be minimal. After all, his very skills in design development are essentially a business.

This is how our newly-born entrepreneur came up with the idea to start a business.

While working in the company, Vasya even received a small percentage of the completed projects, which means he could influence the level of his income.

Fortunately, he lived in a large city, where he had quite a lot of potential clients.

Step 2. Analyzing the market and choosing a niche for a future project

In order to understand whether your business will be successful, it is necessary to conduct an appropriate analysis of the market in which you will sell your goods or services.

So, Vasya decided not to rush and carefully prepared for a new stage in his life, which was called "free floating in the world of business."

During the few years that our designer worked in the company, he learned that there are about 10 similar companies on the market of his city, and they all provide similar services.

He asked his friend Pasha, disguised as a client, to go to these companies and identify their strengths and weaknesses in order to further develop competitive advantages by working for himself.

After commercial intelligence, Pasha named a number of the strengths and weaknesses of these companies. Pasha put these sides in a table so that it would be convenient for Vasya to compare them.

Strengths of Vasya's competitors:

• the interior designer of these companies makes inspection and measurement of the object for free;
• all companies provide a discount on the subsequent finishing of the apartment;
• 7 out of 10 companies give the client a gift certificate for a 30% discount when re-ordering a design project from them;
• managers of 9 out of 10 companies carefully talk with the client, competently clarifying his needs.

Weaknesses of Vasya's competitors:

• 8 out of 10 companies try to sell too many additional products and services at the first meeting with a client too obsessively. This causes his negative reaction;
• an interior designer in all 10 companies, at the first conversation with a potential client, conducts a dialogue in a complex professional language using a large number of special terms;
• 7 out of 10 companies charge an additional fee for making edits to a computer-aided design project.

Taking into account all the above advantages and disadvantages of competitors, our hero Vasily decided to design the interiors of houses and apartments in his city at a lower price. Similar companies on the market provide these services at a higher price, since they spent a lot of money on maintaining the workplace and paying taxes for the employee.

The cost of our designer's services was now one and a half times lower with the proper quality of design projects.

This completed the second step of building your business from scratch with Vasily Pupkin.

Step 3. We decide on the positioning of our business and draw up a Unique Selling Proposal (USP)

In order for your customers to understand exactly what you offer them and what makes your uniqueness, you will need to decide on your positioning. In other words, in what light will you present yourself to your client.

Let's return to our fictional character Vasily, who wanted to open his own business and was at the stage of developing a proposal for a customer.

Vasya already had a good portfolio and a number of reviews from satisfied customers, but how can you show all this to your potential customers?

Then Vasya said to himself: "I'm a designer!", and decided to create his own website on the Internet.

Here he posted his portfolio, reviews, information about himself and his experience, as well as his contacts so that a potential client can conveniently contact him.

Vasily also formulated his Unique Selling Proposal (USP) *, which read as follows: “Creating your dream interior design for a reasonable price. Creatively. Bright. Practical. "

So Vasya began to position himself as a professional designer who, for an adequate cost, develops a good quality product for people with an average income.

Step 4. Draw up an action plan (business plan)

In order to start your business and avoid many problems, you need to be prudent and try to put your idea and action plan on paper in as much detail as possible.

You can briefly write down the main stages that you need to go through to organize and launch your project. Draw diagrams and drawings, make explanations for them.

Correctly, this stage of starting your business from scratch is called business planning. This is your instruction, following which the chances of success are greatly increased.

I already wrote in one of the previous articles, be sure to check it out.

Now we return to our hero Vasily, who decided to become an entrepreneur and quit his job. Vasily has long wanted to open a business without investments, since he did not want to risk money. He understood that without proper experience, such an experiment could end badly and lead to loss of money.

As a result, Vasya decided that his actions would consist of 3 simple stages with subtasks and look like this:

1. Create your own website with a portfolio, reviews and contacts;
2. Submit your portfolio on the Internet to sites for remote workers;
3. Inform the nearest environment about your new project (friends, acquaintances and relatives).

Stage 2. Receiving the first orders

1. Sign contracts and receive prepayments from clients;
2. Execute orders;
3. Get feedback and recommendations from the customer, add works to the portfolio.

Stage 3. Dismissal from work

1. Write a letter of resignation;
2. To work out 2 set weeks, complete work projects and transfer cases;
3. Agree on the supply of clients for repair and finishing work to contractor firms.

Now he was fully prepared for the first practical steps to transform himself from an employee to an individual entrepreneur.

Step 5. We advertise our project and find the first clients

In order to find the first customers, when you already have an offer of your services, you must first of all notify your acquaintances, friends and relatives. Tell them that from now on you are engaged in such and such an activity, and also try to conclude the first contracts with them.

If at the moment your services are not relevant for them, ask them for the contacts of people to whom they could recommend you.

It's no secret that for a large audience coverage and automatic self-presentation, you just need to create a website for yourself.

Meanwhile, the hero of our business story, Vasily, did not sit idle and developed a personal website for himself, created groups on social networks, notified the environment about the services he provided and sent commercial offers to his potential clients.

The first orders have gone ...

Step 6. We start a business, earn the first money and form a brand

After completing all the previous steps, you gradually approached the most interesting stage - the first orders, and therefore the first profits.

• Isn't that what we were striving for when we became entrepreneurs !?
• "How to make money by starting your business from scratch?"- isn't this the question we asked ourselves?

If you show the due perseverance and follow my recommendations, then you will certainly be successful. Just believe in yourself and do not give up ahead of time, be prepared for difficulties, because they will be, I am telling you this for sure.

So, our Vasily received and completed the first orders. As usual, he did it with his usual professionalism. The designer understood that just making money was not enough, because he already knew how to do it in his office work in the company.

Possessing a strategic vision, Vasily decided that in order to develop his business and increase the cost of his services, he needed to build a name for himself or, as they say in business circles, a reputation.

Make a name for yourself that will help you earn everything else!

Folk wisdom

To do this, Vasya did not just sit at home and watch TV, but methodically engaged in self-education, attended thematic exhibitions and seminars, went to creative parties of designers and entrepreneurs, where he could find potential clients and meet new partners.

A few months later, Vasya gained a reputation as an experienced and punctual professional in the field of interior design. The average cost of his order was growing, and clients came to him already on the recommendations of their acquaintances, to whom Vasya provided high-quality design services.

Step 7. Analyze the results and expand the project

When your business began to bring tangible income, regular customers appeared, and you began to be recognized in the business and professional sphere, it’s time to take stock of the intermediate results of the work and outline new horizons. Simply put, it's time to expand your project in order to increase profits and your own "weight" (your name) in the chosen business area.

Vasily did the same, he analyzed his results, income, outlined possible ways to expand the business.

As a result, our designer drew up a new business plan.

Now Vasily could hire assistants who performed all the routine operations for him. Our entrepreneur opened his own interior design studio named after Vasily Pupkin. In it, he was now the leader and art director.

Thus, having passed the way from a novice designer and employee of the company, our now big boss Vasily proved to everyone by his example that opening a business from scratch is real and that this does not require cosmic sums, and even more so loans that inexperienced entrepreneurs like to take.

Dear readers, maybe someone will say that this is a fictional story and the issues of company registration, proper negotiation with clients, legal issues and other subtleties are not disclosed in detail.

Yes, it really is, but trust me, if you take these simple 7 steps as a basis, then opening a business for you will turn into an exciting journey that you will remember for a very long time. And as a seasoned entrepreneur, you will share your practical knowledge with newbies.

I will say that I personally managed to open a business according to the described model.

I wish you good luck and I am sure that by approaching responsibly at the beginning of your own project, after a while you will be doing what you love and get paid for it.

Below you will find working business ideas for starting your own business from scratch, as well as real entrepreneurial stories about how my friends and I started their own business.

4. What You Can Do To Start Your Business From Scratch - 5 Best Business Ideas

The business ideas below will allow you to get started in business and in practice feel like an entrepreneur.

Some ideas will be related to making a profit using the Internet, others will not.

You just have to choose the type of business you like and start diving into it.

Business idea number 1. Online store

Internet sales in Russia are growing every year - last 2018 the market grew by more than 150 billion rubles and exceeded 1 trillion in volume. Analysts predict that sales will reach 2.4 trillion (!) Rubles by 2023. And further growth will continue ...

It's not a sin to take advantage of this trend. However, the question is - how to start? What product is really profitable to sell in online stores today? What investments will be needed? Etc.

Let's take a real-life example - Video-shoper online store:

• the owner, Nikolay Fedotkin, is quite active in sharing information on the project;
• the main product of the site is cell phones and accessories to them;
• initial investments amounted to approximately 50,000 rubles (for the first version of the site and advertising, the goods were taken from suppliers "on order");
• now the average monthly attendance of the store is more than 500,000 people, the company already has more than 150 employees, the guys have opened their own courier service, a contact center, a service center, full-fledged offline stores, and so on

Of course, it is easier to open a store not alone, but in a community of like-minded people. An important tip - join the clubs of online store owners, go to specialized conferences, communicate and absorb information. So you will gradually find “your” niche.

The largest club of online store owners in Russia at the moment is Imsider. The community includes thousands of working and profitable sites.

Many started even with even smaller investments - on average 10,000 - 15,000 rubles. This is the main highlight of the Internet business: you do not need to spend money on renting a full-fledged store, signboard, renovation and many other things.

Club members work in a wide variety of niches:

• metal detectors,
• irrigators,
• knitted clothes,
• expensive books and diaries,
• goods for gardeners and summer residents,
• Tula gingerbread,
• fur coats,
• childen's goods,
• hunting, fishing and much more.

The club regularly hosts online and offline events. If you are just thinking about opening your own online store, I advise you to visit the club's online webinar, specially designed for beginners - “6 steps to a profitable online store”.

The webinar is completely free, on it you will learn how to find a profitable niche, correctly evaluate your ideas, understand how to build a product delivery process, create a website and launch with minimal investment. The webinar is hosted by Nikolay Fedotkin, the owner of the Video-shoper online store, that is, all information is given first-hand. Personally, I was most struck by the fact that Nikolay openly shares the figures on advertising costs - how much and where he invests, which gives the greatest effect. And all this is not in theoretical mode, but on the example of our own project. Nothing better for an initial start in runet is now not found.

The main advantage of the Imsider club is that all coaches are active practitioners. Each has its own working online store. No water and bare motivation in the style of "time to get off the couch." Cases, numbers, specific launch ideas ...

You can sign up for Imsider's webinar using this link - just click, registration will take 20 seconds:

Business idea number 2. Business with China

Selling trendy goods from China is now a very relevant area.

You can sell such goods by pre-purchasing them directly in China via the Internet, through social networks, one-page sites and message boards.

I have my friend Alexei in Moscow, a business of retail and wholesale of Chinese goods. At first it was a clock, various "pranks", things for the house.

Now this business brings him clean 350,000 rubles per month.

His scheme is simple and consists of 5 steps:

1. Choosing the right product and testing.
2. Buying goods in bulk in China.
3. Advertise this product over the Internet in a variety of ways.
4. Sending the ordered goods to the buyer by courier in Moscow or by a transport company in Russia.
5. Scaling your business and promoting yourself.

And once Alexei worked as a taxi driver and, as far as I know, started with a debt of 30,000 rubles.

Its success lies in studying the necessary information, you can start by watching a free webinar by Evgeny Guriev, an expert on the topic of Business with China, and then take the first steps to put this idea into practice.

Here is what Eugene says about business with China - 3 pressing questions:

If you want to start an effective internet business selling popular goods from China, visit the webinar of an expert on starting this type of business.

You will learn step-by-step information for starting a business right now.

Business idea number 3. Consulting and training

If you know how to do something well, then surely there will be many who want to learn from your experience and knowledge.

Nowadays, training via the Internet is especially in demand. This is where you can find hundreds and even thousands of people who are willing to pay you.

For example, I have a friend Aleksey, he lives with me in the same city of Stavropol and teaches foreign languages. A few years ago, Lesha had to go out to his students at home or invite them to his home. Now the situation has changed radically, everything has become much easier.

With the advent of the Internet, my friend began to teach people English and German via Skype. I myself have used his services for a year. During this time, I managed to learn English from scratch to a conversational level. As you can see, it works.

You can also start your home based business from scratch by teaching or consulting people online.

Nowadays, many lawyers, accountants and teachers make good money in this way. But there is an even more advanced option for making money on your knowledge, it consists in creating and selling your own training courses over the Internet.

To make a profit in this way, you need:

• choose a topic in which you understand;
• record a training course on it;
• start promoting this course online in many different ways and generate sales revenue

The advantage of this type of business is that you record your training course once, but you sell it many times.

In general, the sale of information on the Internet in the form of methods and guidelines is called infobusiness... You, too, can discover it and make it your main source of income.

Business idea number 4. Earning money using the social network Twitter (Twitter)

Today, almost every person has their own profile in any of the social networks. But few people know that here, in addition to entertainment and communication, you can earn good money.

One of such opportunities is Twitter, which is common for many - a social network for exchanging short messages up to 140 characters.

Ordinary people spend their time and money here, and smarter people have turned this social network into their source of permanent income.

It's no secret that wherever people hang out, there is money.

After all, our Internet users are an active solvent audience. So why don't you get some of their money. Moreover, this is absolutely legal and does not require outstanding knowledge.

It is enough just to do a few CORRECT actions and get the first profit. We have previously written about how to start a business on Twitter and earn income comparable to the average salary in Russia. Read our article "" and implement the methods described in it.

Business idea number 5. We are engaged in mediation - we make money on Avito.ru

Making money using electronic message boards is the easiest and most affordable for most people.

You are required to have minimal computer knowledge, several hours a day and a desire to work for yourself.

With the help of sites that specialize in free classified ads, you can build your highly profitable business.

This can be done in 3 steps:

1. Find what to sell
2. Place an ad on the site
3. Receive a call from a buyer and sell the product

We will use the most popular Avito board (avito.ru) as a site for posting advertisements for sale.

Hundreds of thousands of ads are posted here every day, and the site has an active audience of tens of millions of users.

Can you imagine how many potential buyers there will be for your product ?!

First, you can start here by selling unnecessary things that you have in your home, and then post advertisements for the sale of goods and services that you don't even have in stock.

Do not believe that this is possible and want to know how it's done?

I myself tried to make quick money with the help of Avito, I will not say that I became a millionaire, but I managed to earn several thousand rubles in a week.

Business idea number 6. Growing from an employee to a business partner

If you are currently employed, then it is not necessary to quit your job and start your own business. You can do this within the company you work for.

If your company is not too big, and you are one of the key specialists there, then under certain conditions you can get a share in the company's business. This will allow you not only to receive a salary, but to become a full-fledged managing partner on a par with the current owner - your chief executive.

This is possible if by your actions you can directly influence the increase in the company's profits.

Become an irreplaceable specialist and it is quite possible that the owner of the company himself will offer you to become his business partner.

This method is proposed by the legendary Russian entrepreneur Vladimir Dovgan. Yes, you will have to work hard here, but you will be risk-free and will really become a co-owner of an already operating company from scratch.

Dovgan himself cites as an example a guy who became a co-owner of a large restaurant chain in Moscow, and before that was a simple chef in one of the restaurants.

This young man really liked what he was doing, he was professional in cooking and courteous with the guests of the institution.

The owners, seeing his passion for the work, first promoted him to restaurant manager, and then offered him a stake in the business in order to develop their network of establishments and train staff.

I don't remember the name of this person, but now he has become a dollar millionaire, in fact, not opening his own business, but starting to develop someone else's.

This is also a good way to start a business, especially if your career is going well with a small to medium-sized commercial company.

Business idea number 7. We build our business on the Internet

If you are good at a computer, know how to create Internet projects, or at least understand the principles of their functioning, then the Internet should be considered as a way to start your business from scratch.

There are two main ways to start an online business:

1. Freelance. This is the business of providing you with paid services over the Internet. If you have professional skills, for example, draw beautiful designs, write texts professionally or know programming languages, then you can easily make money on the global web. More precisely, it can rather be called self-employment. While successful freelancers earn from 500 before 10 000 dollars a month.

You can start making money in this way on the popular freelance exchanges "Freelance" (fl.ru) and "Workzilla" (workzilla.ru).

2. Classic online business. It is not so easy to build a full-fledged online business on your own; it is best to go the beaten track.

To do this, just read my article. There I talked about how you can make money on games, on social networks, selling information from 50,000 rubles a month and gave examples of real people who are already doing this.

This concludes my overview of business ideas. Hope they help you get going and start making your first money.

5. My own experience of starting a business from scratch in the service sector

As I wrote earlier, I opened my first business at the age of 19 - it was a vending business (payment terminals). Yes, money was needed for this. Then I had a few more projects. All of them had nothing to do with the Internet.

And so, about 3 years ago, my current friend and business partner Vitaly and I, without a penny of money, opened our studio for creating websites. We ourselves learned to make Internet projects literally on the go, but in the end, after a few months at our website development studio, we earned about 500,000 rubles.

Naturally, we often had to work with legal entities that transferred payments for services by bank transfer. To do this, you had to either open your own company or work through someone.

We chose the second way, having agreed with our current business partner Evgeny Korobko. Zhenya is the founder and head of his own advertising agency. I interviewed him, you can familiarize yourself with him in the article about, the material is published on our website.

Familiar entrepreneurs became our first clients.

We approached our business responsibly, and carried out orders with soul. Soon the word of mouth effect kicked in, when our satisfied customers began to recommend us to their friends.

This allowed us to get a continuous flow of customers, and sometimes we could not even cope with orders. This experience helped us to believe in our strength, and today we have a complete picture in our heads of how to start a business from scratch and make it successful.

I would like to note that with the development of information technologies in the world, your sales market today is the whole planet!

There are no longer distances, any information is available and now starting a business is much easier than even some 10 years ago.

I hope that all the materials in this article will help you take the first step towards your dream - your own business, which will eventually turn from a small home project into a huge company with a worldwide reputation.

Therefore, dear readers, I assure you that everything is in your hands, just act, because the courage of the city takes!

6. The real story of how my friend Misha worked as a security guard and became a businessman

Here is one of my favorite stories about a real entrepreneur who started a business from scratch. After all, I promised to give examples from life in the article.

Do you want to know how Mikhail became an entrepreneur from a laborer, opened, bought a foreign car and an apartment?

A few years ago, my friend Mikhail worked wherever possible: as a handyman at a construction site, a loader, a security guard.

In a word, he was not engaged in the most monetary and intellectual work. It all started when a friend of mine was guarding a building materials company. One day a client came to them who wanted to buy a large batch of construction insulation, but there was no product in the assortment.

Misha knew that literally 100 meters from the company he was guarding, there was another hardware store, where there was definitely such a heater. Taking a contact from a potential client, he went to this store in the evening and agreed that he would bring them a large client if they give him a percentage of the purchase made from them. The management of this store agreed and Misha worked as a freelance sales manager, earning about 30 000 rubles for just one deal (recommendation).

And that was an amount equal to his monthly salary!

Mikhail thought it was an interesting business, and the financial result of the deal gave him confidence. So he quit his job and began by agreeing with various firms that he would sell their goods. Since Misha already worked as a laborer and security guards in a construction company, he also chose construction goods for sale: windows, doors, fittings, roofing, and so on.

My friend just went to the construction sites of the city and offered his goods. They bought something from him, something not. As a result, Mikhail formed an assortment of the most popular goods and understood how to properly negotiate with foremen at construction sites.

After 2 years, Mikhail opened his own company selling building materials and connected his brother to this business. Prior to that, his brother Kostya worked in "gorgaz" and received the usual small salary. Now the guys are quite successful in selling and making good money.

By the way, I have been to their office more than once and have known Misha for several years. He told me this story himself.

Conclusion:

By starting a business from scratch, you avoid the risk of losing money, and this is the most important thing. Also, starting without material resources teaches you to make better decisions in order to make money. After all, if you manage to make a profit without investing, then even more so with money you can become a successful entrepreneur.

See you in the following articles and good luck in your business!

How to start a small business - step-by-step instructions for aspiring entrepreneurs to start their own business + tips and examples

Psychology in business is usually complex and specific. In order to run your business, you need iron restraint and strong nerves, in addition, you need to understand a number of other things, to build a communication environment for your successful functioning. Relationships in a business environment, as in any other, are built on certain principles that allow them to be managed. Some of them will be discussed in the article:

1) Expanding the circle of partners; For a business, it is simply necessary that people are interested in its continuation. For this, it is necessary that, in addition to the direct founder, large players in the market niche need him. These are business partners. Relationship psychology

is built on the fact that all people close to the business become these partners. These can be friends, then it is very good when groups of people become them:

Specialists;

Suppliers;

Buyers.

That is, the meaning of the relationship is that when you are surrounded by friends and comrades, it is easier to do business.

2) Expansion of the client base;

The next thing the psychology of relationships in business is aimed at is to find sales markets and clientele. To do this, you can talk to the same partners, they can advise where you can find clients. It is important to be able to bring together two indicators: supply and demand. Then take your niche in the market.

3) Selection of qualified people;

For a business, whether it is medium or large, personnel or employees are important. Partner channels can help here, business comrades who can recommend a certain specialist, a person who will solve a number of issues related to sales, supplies, automation, consulting, and accounting. These questions can be dealt with by contacting the specialists on the site www.auroracons.com.ua www.auroracons.com.uawww.auroracons.com.uawww.auroracons.com.uawww.auroracons.com.uawww.auroracons.com.uawww.auroracons.com.ua.

4) Business sustainability issues;

Every businessman is interested in keeping his favorite business afloat. To do this, you need to have a clear understanding of how the business works and how to make it sustainable. This requires analysts and experts who can conclude: where are the bottlenecks, what is good, what is bad, and how to do it better. The resolved issue of sustainability allows us to conclude whether it is worth continuing the business, not doing something else, or eliminating the missed moments, or if everything suits you, you need to continue in the same spirit.

5) The issue of the safety of funds;

Another issue that worries the psyche of a businessman is the availability of funds. This is a financial issue and includes the choice of a bank, control over expenses and income, financial discipline.

15Jul

Why I decided to write this article

Because many who ask me questions ask something that at first you shouldn't even bother at all. There are even questions that a person may never face at all. In general, "Woe from Wit" occurs in the minds of many novice entrepreneurs, and we will "eliminate" this grief in this article. At least I'll try very hard. Now let's talk about mistakes, and then I'll give you a step-by-step plan as I see it.

Some errors and solutions

1. The break-even point has not been calculated

Many people start a business without even counting how much during what period to sell to go to zero. This is important because many business models are cut off at this stage.

Calculating the break-even point is easy. You consider how much you incur expenses per month and then calculate how much you need to sell goods or provide services per month in order to recoup these expenses. If the figure is too large and seems unrealistic to you, then it is better not to take on such a business. If you think you can sell the right amount of products to cover costs or start covering costs in a few months, then you can think about this business further.

Conclusion 1: Until you have a complete financial picture of the business in your head, you cannot borrow money or even use your savings.

2. Everything must be perfect

When you start your business, you want everything to be right and beautiful: you buy the most modern equipment, create the most functional website, renovate your office, etc.

Striving for the best is good, but there is one BUT - before you spend money, check the performance of your business model. When planning to make an expensive website design, first make sure that your services or products are generally in demand.

Or, if you are opening a cafe, before doing an expensive renovation, try to start selling in the premises that are available with minimal investment. If sales are going on and a place in this area of ​​the city will bring at least some profit, then you can expand or make drastic repairs.

Conclusion 2: Do not invest significant amounts until you are sure that the product itself is needed by people. And there is no need to bring everything to perfection, thereby delaying the start. Start with what is and gradually develop and improve.

3. Not understanding your future business or there is simply no love

I personally think that the business should be at least like it. For example, I love each of my business projects and if I didn’t love them, they wouldn’t turn out to be profitable.

Some aspiring entrepreneurs write me questions “What to sell”, “What services are profitable to provide”, “What business is profitable to do”, etc. I answer everyone: "Open your bank." And no one likes my answer, although it answers all these questions. Every entrepreneur has a different life situation, different interests and different knowledge. If one likes to sell toys, and the other likes to sell men's suits, then they will not be able to switch businesses and be so successful. This is because they do not understand the model itself and simply do not feel interested.

Conclusion 3: You can't build a business on an idea just because you just know it's profitable and don't have an interest in it. Business needs to be understood, loved and “in the know”. For example, I could not open a massage parlor and lead the business to success. Not because I don't have enough money, but because I don't know anything about this business.

How to start your business - 10 steps from scratch

To begin with, I want to say that below I will give 2 plans for how to start your business: complete and simplified. Let's start with the complete one.

Step 1. Business idea

Of course, to start a business, you need to know exactly what to start. I have always said, I say and will say that an entrepreneur should have an idea. If you can't even come up with an idea, then what kind of business are we talking about. You don't have to be innovative and come up with something unimaginable. You can take an already working idea, looking around, find flaws in it, or simply improve it the way YOU see it, and it will be a different business. It is easier to enter a formed market than to form it yourself. And the idea does not have to be global, you can start a microbusiness or.

In order to come up with or find a business idea, read the following articles and after reading you will 100% decide on the idea:

After the articles have been read, the ideas have been invented, you can proceed to the next step.

Step 2. Market analysis

After choosing a business idea, you need to analyze the market, find out if people need your product at all. Evaluate the competition, identify the positive and negative sides of competitors, find in yourself what will differentiate you from your competitors. Compare prices, quality of service, assortment (if this is a commodity business) and look to the maximum for what you can be better at. It is necessary. Why? Read on!

After you have assessed the supply and demand, you have realized that you can compete with the existing companies, you can move on.

Step 3. Business planning

Step 5. Register your business

This step cannot be overlooked because the business must be registered. You can use LLC or IE. It all depends on your activity. To do this, the articles will help you:

Once your business is set up, you can move on to the next step.

Step 6. Taxes and reporting

I indicated this step right away, because you must initially decide on which taxation system you will work. This must be done right away, because the amount of taxes and methods of payment depend on it. To do this, read the following articles:

And also read other articles of the section, because there you will find always up-to-date and complete information about tax and accounting. You can also ask your question and get an answer from a specialist.

Step 7. Rapid Testing of the Idea

Someone will say that you can test without registering a business. And you are right! It is possible and so, but it was not in vain that I wrote at the very beginning that there would be 2 options for the development of events, and in the second I will tell you about it. Now let's move on to the testing itself.

You initially need just quick testing - "test by force". Use your own money to test the idea, give minimal advertising, make the smallest possible product and try to sell it. Study the demand in practice, so to speak. You have to look at your plan, estimate what you need the minimum to get started, and start right away. Why is this done. At the very beginning, I wrote about one of the mistakes beginner entrepreneurs make, which consists in delaying the start, in constant improvements, etc. You do not need to perfect it, you need to start as quickly as possible to test the idea in action, get the first sales and continue to develop enthusiastically.

If the start does not give the first sales, then you need to revise the plan, idea and look for mistakes. A quick start is also done so that in case of failure you will spend less time, effort and money. Agree, it would be more annoying to prepare for a year and then fail? It is less offensive to understand your mistakes right away, while you still have little time to do. So you can make adjustments along the way and everything will start working out!

For a test of ideas and your business, it can help you. It is more for testing an idea on the Internet, but for the real sector (offline) it is also suitable.

Step 8. Business development

After the tests have been carried out, the plan has been adjusted and the sales have started slowly, you can develop your business and refine everything that you have written in the plan to perfection. Now you can improve the site, increase warehouses or offices, expand staff, etc. When your idea and business model has proven to work, it’s easier for you to set more global goals. Moreover, you have already received the first money from the first orders or sales and can reinvest them in development.

If there is not enough money, then here you can already resort to loans and borrowings, because the business brings money and you can borrow with a clear conscience for its development. If you don't need a lot of money, even a credit card may work. In I told how you can use credit card money for your business without interest.

Step 9. Active promotion

This step could be attributed to development, but I took it out separately. After you have wider warehouses, more powerful equipment and a website, more employees, etc., you need to provide all of this with work. This requires aggressive advertising to the maximum. You have to use a variety of advertising opportunities. Look for customers on the Internet, do offline advertising, do direct sales, etc. The more advertising tools you use, the better the result. But be sure to record the results and weed out ineffective advertising tools so as not to waste budgets.

Step 10. Scaling

Your business is working well, making money, you are constantly developing, everything is great! But there are also adjacent directions or neighboring cities. If your business model is successful in your city, then you can make representations in other cities. If there is no desire or opportunity to go to neighboring cities, then you can simply capture the adjacent direction, if any.

For example, if you sell household appliances, you can simultaneously open a repair service and provide paid repair services. If your client's equipment cannot be repaired, you can always offer him to buy something from your store in exchange. In general, look at your business and I'm sure you will find something to catch on to.

What else can you pay attention to

In the course of starting a business, there are several parameters that allow you to assess how effective your business is at the start, take them seriously:

If the bottom line of your business is above zero, excluding equipment costs and taxes, then your business will survive because it generates some money. If it is below zero, it means that your business is burning money, and it will not have enough loans and investments;

If you have planned sales for 200,000, but are selling for 50,000, then this is a reason to seriously adjust your work and, possibly, the plan itself;

You should be comfortable. Business is hard. If you, too, are constantly struggling, then it will be difficult to cope with the tasks of the business. Provide yourself with enough comfort so that you don't feel left out by your own business.

How to start and open your business using a simplified scheme

As promised, I will give you a simplified diagram of how to start your own business. Because I have already described all the points above, then I will refer to them here so as not to repeat myself.

I myself have used this scheme more than once, because in the past I started very small projects in which there was a lot to be missed. So, the diagram looks like this:

1. Idea (it should always be);
2. Easy planning, you can not paint, but fit the main points on a piece of notebook. It is done in order to draw a model;
3. A quick test of an idea. Perhaps even without investment and search for money. Or it will take very little money and it will simply be in your savings;
4. Development and active promotion. After the first orders are there, you can start active promotion and bring everything to mind;
5. Business registration and scaling.

As you can see, I missed the registration at the very end, because some business projects can be implemented without registration, because during the test you do not get so much money that you immediately run for them to report to the tax office. But if the business model has shown its efficiency and after active promotion they are growing, then the registration should be instant.

But even at the first stages you cannot do without registration if you need a retail space, office or work with companies under contracts, because for this you need at least an individual entrepreneur.

Conclusion

In this article, I told you where to start your business, talked about the mistakes that beginners often make and I made, and now you know what to do before starting your business. Read my site, subscribe to it, and try to start doing your own thing. We will not leave anyone on the site without help. Thank you for your attention!

Best regards, Nikolay Schmidt